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Taking Consideration to Conversion In Store

Taking Consideration to Conversion In Store

We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...

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The benefits of in-store advertising

The benefits of in-store advertising

In-store advertising has been an effective way for retailers and FMCG (Fast Moving Consumer Goods) brands to reach their target audience for decades. It offers numerous benefits that make it an essential component of a comprehensive marketing...

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Easing the buying decision of the customer

Easing the buying decision of the customer

While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...

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Smart Staff revolutionises staff training

Smart Staff revolutionises staff training

The Medicare Health group of pharmacies are now training their staff using the Smart Staff app, a digital staff training mobile application that is fully customisable to an array of environments. Regan du Preez, head of business development for...

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