SMART THINKING
Holiday Shopping Insights: The 4 Mindsets Behind Holiday Shopping Behaviour
As we stand on the cusp of the festive season, the world of retail is poised for its annual transformation. At Smart Media, we take pride in being at the forefront of in-store retail innovation, providing in-store advertising media for FMCG...
Doubling Impact: Double-Sided Digital Banners Transform In-Store Advertising
Capturing the attention of shoppers in-store has become increasingly important for Fast Moving Consumer Goods (FMCG) brands and retailers, especially in today's fast-paced world. To achieve this goal, Double Sided Digital Banners have emerged as...
The Art of Captivating Customers: Leveraging Smart Static Windows in Retail Stores
Enhance Your In-Store Advertising with Smart Digital WindowsIn the fast world of retail, making a strong first impression is crucial. A visually appealing and well crafted window display can make all the difference in the customer’s journey,...
Enhance Your In-Store Advertising with Smart Digital Windows
What are Smart Digital Windows? Smart Digital Windows are an innovative in-store media solution offered by Smart Media. These large video screens are strategically placed in the windows of retail stores, serving as captivating media for FMCG...
Transforming retail advertising: exploring Smart Media’s latest solutions
Attracting buyers and driving sales are crucial objectives for FMCG brands looking to make their mark in the retail environment. Fortunately, Smart Media has emerged as a transformative force in the industry. With patented solutions, the in-store...
Revolutionising in-store advertising with Smart Q & Shop
In the fast-paced world of retail, capturing customers' attention and influencing their purchasing decisions can be hugely challenging for brands. However, if we pause to consider the host of creative opportunities that arise from vying for the...
In-store advertising and the customer journey
In-store advertising is an effective marketing strategy that has been used by retailers for many years. It involves the use of advertising materials such as posters, signage, digital displays, and other forms of visual media to promote products...
Improving sales by enhancing the shopper experience
In-store advertising has long been recognized as a powerful tool for retailers to influence the shopping behaviour of customers. However, with the rise of online shopping, some people may question whether in-store advertising is still relevant....
The impact of in-store advertising on impulse buying
In-store advertising can have a significant impact on impulse buying, which refers to the sudden and unplanned purchase of a product. In fact, there are several studies that have found a positive correlation between in-store advertising and...
The value, power and importance of point of purchase advertising
Point of Purchase (POP) advertising is a powerful marketing tool that can significantly impact the success of any business. POP advertising refers to the marketing efforts that take place at the point where a customer is making a purchase, such...
How in-store advertising improves conversion rates
In-store advertising has long been a staple of retail and fast-moving consumer goods (FMCG) marketing strategies. As online shopping continues to grow in popularity, in-store advertising remains an important and effective way for retailers and...
The value of in-store advertising for omnichannel marketing strategies
In-store advertising is an often overlooked component of an omnichannel marketing strategy, but it is one of the most important. In the fast-moving consumer goods (FMCG) retail space, in-store advertising can make or break a brand's success. With...