SMART THINKING

In-store advertising and the customer journey

In-store advertising and the customer journey

In-store advertising is an effective marketing strategy that has been used by retailers for many years. It involves the use of advertising materials such as posters, signage, digital displays, and other forms of visual media to promote products...

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Improving sales by enhancing the shopper experience

Improving sales by enhancing the shopper experience

In-store advertising has long been recognized as a powerful tool for retailers to influence the shopping behaviour of customers. However, with the rise of online shopping, some people may question whether in-store advertising is still relevant....

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The impact of in-store advertising on impulse buying

The impact of in-store advertising on impulse buying

In-store advertising can have a significant impact on impulse buying, which refers to the sudden and unplanned purchase of a product. In fact, there are several studies that have found a positive correlation between in-store advertising and...

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How in-store advertising improves conversion rates

How in-store advertising improves conversion rates

In-store advertising has long been a staple of retail and fast-moving consumer goods (FMCG) marketing strategies. As online shopping continues to grow in popularity, in-store advertising remains an important and effective way for retailers and...

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Driving In-Store Advertising Success for FMCG Brands

Driving In-Store Advertising Success for FMCG Brands

In-store advertising is a crucial component of a successful marketing strategy for FMCG (fast-moving consumer goods) brands. With a large number of products vying for consumer attention it is essential to make a lasting impact in-store. This is...

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Taking Consideration to Conversion In Store

Taking Consideration to Conversion In Store

We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...

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