SMART THINKING
Smart Grab & Go: Enhancing In-Store Advertising for Maximum Sales Impact
In today's crowded marketplace, retailers and FMCG brands must constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. Smart Media's...
Driving In-Store Advertising Success for FMCG Brands
In-store advertising is a crucial component of a successful marketing strategy for FMCG (fast-moving consumer goods) brands. With a large number of products vying for consumer attention it is essential to make a lasting impact in-store. This is...
Taking Consideration to Conversion In Store
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...
The benefits of in-store advertising
In-store advertising has been an effective way for retailers and FMCG (Fast Moving Consumer Goods) brands to reach their target audience for decades. It offers numerous benefits that make it an essential component of a comprehensive marketing...
#Retail2023: What to look out for in 2023 and beyond
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend – this situation is likely to persist into 2023. With the economy and rising inflation on top of...
Clicks in partnership with Cnnect removes all barriers to learning and development, improving Employee Engagement
Learning and development (L&D) in any organisation will always remain a crucial component for organisational growth. It allows the business to remain resilient against challenges related to retaining talent and closing the skills gap. In...
Smart Staff: customised, gamified e-learning for staff
According to the Mobile Learning Global Market Report 2022, the mobile learning market globally is expected to reach $155.81 billion in 2026 at a CAGR – Compound Growth Rate – of 30.12%. Smart Media, in-store media specialists, partnered with...
Reach more consumers through highly impactful large format digital windows
The customer’s digital in-store experience is arguably the most impactful way to amplify your brand story, grab attention and position a product. Smart Media has recently extended its digital footprint by around 40 percent with more Smart Digital...
Easing the buying decision of the customer
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...
Dis-Chem’s nursing practitioners now also training on the go
Smart Staff has expanded training through its app to retail clinic nursing practitioners starting November 2020. Training in the clinic space will be focused on the patients the clinic nursing practitioners interact with. Many patients visit...
Smart Staff revolutionises staff training
The Medicare Health group of pharmacies are now training their staff using the Smart Staff app, a digital staff training mobile application that is fully customisable to an array of environments. Regan du Preez, head of business development for...
Smart Media Doubles the Power of in-store Digital Media
In-store advertising specialists Smart Media are proud to announce another in-store digital innovation the double-sided digital hanging boards. These digital boards are perfect for grabbing the attention of today’s busy customers. This new...