SMART THINKING

Establishing a platform for in-store digital growth

Establishing a platform for in-store digital growth

2018 In-StoreDespite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers...

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The changing face of in-store marketing

The changing face of in-store marketing

By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...

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The importance of the digital in-store experience

The importance of the digital in-store experience

Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or...

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Spotlight on Smart Windows and Beepa Sleeves

Spotlight on Smart Windows and Beepa Sleeves

In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this...

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