SMART THINKING
Smart Staff training app hits 100% Dis-Chem Pharmacy engagement
Smart Staff is the brainchild of in-store advertising innovator Smart Media’s partnership with e-learning provider Cnnect™, created to train and upskill Dis-Chem pharmacy staff on the move. After a successful launch in April 2020, Smart Staff’s...
Attention Economics: A Guide to Retail Marketing
With the rise in digital marketing, more companies are chasing to put out mass content that appeals to multiple demographics at one time. What this does is destroy the attention of consumers when the goal should be to retain and preserve it....
Iliadin Goes OTC with Exclusive Smart Offering
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
Establishing a platform for in-store digital growth
2018 In-StoreDespite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers...
The changing face of in-store marketing
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...
Transforming difficult health conversations into campaign wins
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail...
The modern store journey: integrated, informative and engaging
Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to...
The importance of the digital in-store experience
Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or...
Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind...
Spotlight on Smart Windows and Beepa Sleeves
In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this...
Visibility With Smart Media – Let Us Count The Ways
Marketing has become quite a complicated subject over time. From important data such as cost-per-click, cost-per-lead, conversion rates, A/B testing, and everything in between, marketing has become a science forever being perfected. What...