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Achieve the Perfect Retail Marketing Mix

Achieve the Perfect Retail Marketing Mix

In the bustling world of retail, where every shopper's whim can sway the market, creating the perfect marketing mix is your secret sauce for success. Among the timeless and effective models, the 4Ps framework continues to take the spotlight,...

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Taking Consideration to Conversion In Store

Taking Consideration to Conversion In Store

We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...

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Easing the buying decision of the customer

Easing the buying decision of the customer

While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...

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