1. Product: The Heart of Retail MagicThe heartbeat of every retail endeavour is the product. It's your compass, guiding you through the retail wilderness. To achieve success it is crucial to have an understanding of your target audience. Consider...
In the ever-evolving landscape of in-store advertising, Smart Media offers an aesthetic game-changer: Beepa Sleeves. These innovative sleeves redefine the traditional role of sensormatic scanners at the entrance of retail stores, seamlessly...
In the fast-paced world of retail, capturing the attention of shoppers at the critical moment when they make purchasing decisions is a game-changer for FMCG brands. Smart Media, the forerunners in in-store retail media innovation, provide a...
As we stand on the cusp of the festive season, the world of retail is poised for its annual transformation. At Smart Media, we take pride in being at the forefront of in-store retail innovation, providing in-store advertising media for FMCG...
Capturing the attention of shoppers in-store has become increasingly important for Fast Moving Consumer Goods (FMCG) brands and retailers, especially in today's fast-paced world. To achieve this goal, Double Sided Digital Banners have emerged as...
Enhance Your In-Store Advertising with Smart Digital WindowsIn the fast world of retail, making a strong first impression is crucial. A visually appealing and well crafted window display can make all the difference in the customer’s journey,...
Attracting buyers and driving sales are crucial objectives for FMCG brands looking to make their mark in the retail environment. Fortunately, Smart Media has emerged as a transformative force in the industry. With patented solutions, the in-store...
In-store advertising can have a significant impact on impulse buying, which refers to the sudden and unplanned purchase of a product. In fact, there are several studies that have found a positive correlation between in-store advertising and...
Point of Purchase (POP) advertising is a powerful marketing tool that can significantly impact the success of any business. POP advertising refers to the marketing efforts that take place at the point where a customer is making a purchase, such...
In-store advertising is an often overlooked component of an omnichannel marketing strategy, but it is one of the most important. In the fast-moving consumer goods (FMCG) retail space, in-store advertising can make or break a brand's success. With...
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...