In-store advertising can have a significant impact on impulse buying, which refers to the sudden and unplanned purchase of a product. In fact, there are several studies that have found a positive correlation between in-store advertising and...
Point of Purchase (POP) advertising is a powerful marketing tool that can significantly impact the success of any business. POP advertising refers to the marketing efforts that take place at the point where a customer is making a purchase, such...
In-store advertising has long been a staple of retail and fast-moving consumer goods (FMCG) marketing strategies. As online shopping continues to grow in popularity, in-store advertising remains an important and effective way for retailers and...
In-store advertising is an often overlooked component of an omnichannel marketing strategy, but it is one of the most important. In the fast-moving consumer goods (FMCG) retail space, in-store advertising can make or break a brand's success. With...
In today's crowded marketplace, retailers and FMCG brands must constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. Smart Media's...
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend – this situation is likely to persist into 2023. With the economy and rising inflation on top of...
According to the Mobile Learning Global Market Report 2022, the mobile learning market globally is expected to reach $155.81 billion in 2026 at a CAGR – Compound Growth Rate – of 30.12%. Smart Media, in-store media specialists, partnered with...
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
2018 In-StoreDespite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers...
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...