In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail...
Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or...
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind...
In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this...
Marketing has become quite a complicated subject over time. From important data such as cost-per-click, cost-per-lead, conversion rates, A/B testing, and everything in between, marketing has become a science forever being perfected. What...