In-store advertising is an often overlooked component of an omnichannel marketing strategy, but it is one of the most important. In the fast-moving consumer goods (FMCG) retail space, in-store advertising can make or break a brand's success. With...
In today's crowded marketplace, retailers and FMCG brands must constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. Smart Media's...
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend – this situation is likely to persist into 2023. With the economy and rising inflation on top of...
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
2018 In-StoreDespite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers...
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail...
Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to...
Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or...
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind...
In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this...