Doubling Impact: Double-Sided Digital Banners Transform In-Store Advertising

August 11, 2023

Capturing the attention of shoppers in-store has become increasingly important for Fast Moving Consumer Goods (FMCG) brands and retailers, especially in today’s fast-paced world. To achieve this goal, Double Sided Digital Banners have emerged as an effective tool, providing a range of benefits and features that are transforming FMCG branding within the aisles. Here we explore the advantages and functionalities of these displays and how they are transforming the in-store media landscape.

Understanding Double-Sided Digital Banners

Double Sided Digital Banners are a solution specifically created for in-store environments, and strategically placed above aisles to engage with shoppers during an important part of the shopper experience. These banners feature high-quality screens on both sides, capable of showcasing dynamic content and messages.

Benefits for FMCG Brands and Retailers

In-Aisle Visibility

The most apparent advantage of Double-Sided Digital Banners is their ability to capture the attention of shoppers within the aisles. These 43-inch portrait LED screens are designed to ensure that your brand’s message is easily seen by customers coming from both directions, increasing brand exposure. While shoppers are making purchasing decisions, your brand will be at the top of their minds.

Dynamic Content Delivery

FMCG brands and retailers can use these banners to present their products, promotions and various brand messages, using captivating and dynamic content. The crisp and vibrant visuals displayed on these screens are eye-catching and memorable. Increasing brand recall and improving customer education. Showcasing videos, animations and other motion graphics ensures that shoppers remain engaged and well-informed as they move along the shopping journey.

Real-Time Updates

Within the ever-changing retail environment, agility is essential. With double-sided digital banners retailers can quickly adjust their content to align with evolving marketing tactics, seasonal offers or the introduction of products. This adaptability enables brands to be current and competitive where it matters: in-store. The digital nature of these banners means that they are also cost-effective as they allow for quick turnaround times aligned to a flighted media schedule.

Seamless Integration

Double-Sided Digital Banners can be seamlessly integrated within store aisles, enhancing the store’s overall aesthetics. This improves the shopping experience and maintains a consistent brand image. With remote scheduling capabilities, your marketing messages can run quickly and easily. The Smart Media team are on hand to assist with content scheduling strategies to maximise ROI (return on investment).

Double Sided Digital Banners have become a game changer for FMCG brands and retailers who want to effectively engage and influence customers in the aisles. These banners enhance brand visibility, provide real-time content updates, and allow for engagement within the store. This premium in-store media allows brands to showcase multiple messages simultaneously while ensuring a high-quality look and feel.

As technology advances Double Sided Digital Banners are becoming essential for FMCG brands to stand out and connect with customers in the marketplace. Embracing this technology isn’t about keeping up; it’s about leading the way, with innovation and capturing shoppers’ attention like never before.

To equip your brand with this innovative in-store media solution, contact us today.