What are Smart Digital Windows?
Smart Digital Windows are an innovative in-store media solution offered by Smart Media. These large video screens are strategically placed in the windows of retail stores, serving as captivating media for FMCG (Fast-Moving Consumer Goods) brands to engage with potential customers. By leveraging the power of visual motion picture content, Smart Digital Windows create impactful advertising experiences that significantly influence shopper purchasing decisions and improve conversion rates.
Why Use Smart Digital Windows?
The main objective is to offer FMCG brands a chance to connect with their intended audience in an impactful and captivating way. This opportunity arises when the audience is already at a point in the customer journey where they are both physically present and mentally prepared to make a purchase.
By showcasing engaging and captivating video adverts directly on the storefront, these windows catch the attention of people passing by and assist them in recognising and remembering the brand and products. Brands can repurpose TVC content for this medium to create a seamless brand message across multiple touchpoints.
One of the benefits of this advertising approach is that it enables businesses to reach a large number of consumers across the country in a short period of time. Additionally, since Smart Digital Windows are digital, they allow for remote management and updates, eliminating the need for costly and time-consuming ad installations. With this solution, advertisers can have their campaigns up and running within 24 hours, ensuring they quickly receive exposure to a wide consumer base.
Features of Smart Digital Windows
Smart Digital Windows offer a range of features that make them an effective advertising tool for FMCG brands. These features include:
- Eye-catching Displays: The screens come in sizes usually measuring around 1.8 x 2.2 metres. This generous size ensures that the adverts are highly visible and impactful.
- Remote Installation and Management: Adverts can be remotely controlled and updated, eliminating the need for physical installations. This convenient feature allows advertisers to reach millions of consumers within 24 hours.
- Strategic Content and Scheduling: With eight time slots, advertisers can strategically schedule their adverts throughout the day. This constant broadcast gives advertisers multiple opportunities to reach their target audience. Advertisers can also repurpose existing TV commercials or content designed for social media platforms, maintaining brand consistency across marketing channels.
- Prime Store Locations: Smart Digital Windows are strategically placed in high-traffic areas within Smart Media’s extensive retail store network. This choice positioning ensures visibility and exposure for advertisers, attracting customers and increasing foot traffic to stores.
Smart Digital Windows are changing the in-store advertising game by combining video screens, captivating content, and strategic placement. This innovative solution offered by Smart Media gives FMCG brands a tool to grab the attention of customers, create brand awareness, and drive foot traffic into retail stores.
With the ability to easily manage and update campaigns remotely, advertisers can quickly deploy their adverts to a large consumer base, achieving results and a substantial return on investment. The features of Smart Digital Windows, like large-scale advertising, remote installation, strategic content, and prime store locations, further enhance its effectiveness as an advertising medium for FMCG brands.
To secure your booking for this medium contact our team of in-store media professionals today.
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