In today’s crowded marketplace, retailers and FMCG brands must constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. Smart Media’s Smart Grab & Go in-store advertising solution has been a powerful tool to help retailers and FMCG brands increase sales and enhance the shopping experience for customers.
With recent improvements, the Smart Grab & Go units have evolved to become even more effective. Let’s look at this innovative offering and how it has been enhanced to meet modern retail needs.
Original Smart Grab & Go Offering
The Smart Grab & Go units were originally designed as compact, space-efficient product display units placed strategically at the checkout area to entice customers with quick, easy-to-grab items that complemented their existing purchases. These units served as a last-mile, wallet-in-hand impulse purchase sales driver, effectively converting potential interest into sales.
Key Features of the Original Units
- Valuable Positioning In-Store: Placed at checkout areas for maximum visibility and impulse buying.
- POS Conversion Driver: Enhanced the shopping experience and drove additional sales.
- Flexible and Customisable: Tailored to suit different client requirements with interchangeable pegs, baskets, and trays.
- Easy to Install and Restock: Magnetic strips for quick installation and easily interchangeable components.
- Scalable and Cost-Effective: Available in various package options to suit different campaign sizes.
Leading brands like Duracell, Elastoplast, Lindt, and Slow Mag successfully leveraged these units to boost sales and brand awareness. Shopper marketing has never been so seamless and strong. Until now…
The Evolution: New and Improved Grab & Go Units
Smart Media has taken the Smart Grab & Go units to the next level with several significant improvements, making them more efficient, visually appealing, and functional.
Features of the New and Improved Grab & Go Units
Enhanced Aesthetics
- The units’ colour has been changed from silver to black, making the branding pop out significantly to attract more customer attention.
Increased Stockholding
- Overall, stockholding capacity has nearly doubled compared to the previous pegs and trays, allowing more products to be displayed and sold.
Push Feeders and Dividers
- Added to the stock bucket on the top, these features hold stock upright and ensure a neater, more organised display.
- False product packs on each push feeder help merchandisers quickly identify which products to stock, improving efficiency and reducing errors.
Benefits of the Improved Features
Push Feeders and Dividers
- Optimum Visibility and Orientation: Ensures products are always visible and neatly presented.
- Simple Installation: Installing fabric slides on all units makes setup quick and straightforward.
- Uniform Front Image: Transparent and robust front screens provide a consistent look and added stability.
- Easy Adaptation: Can accommodate different product widths and weights, making the units versatile.
- Customer-Friendly: Low front height allows easy product removal and restocking.
Modularity
- The new units maintain the modularity of interchanging artwork from one campaign to the next, providing flexibility for various marketing campaigns.
- While the new design favours increased stockholding, it retains the option to use pegs on the sides if required, despite space constraints at particular till points like those in Dis-Chem stores.
Smart Media’s newly improved Grab & Go units represent a significant evolution in in-store advertising at the point of sale. With enhanced aesthetics, increased stockholding capabilities, and additional push feeders and dividers, these units are more efficient and visually appealing than ever before. It’s all about driving better sales and customer engagement. Don’t miss out on the opportunity to make a significant impact at the point of purchase. Get in touch with us now.