ARCHIVE RESULTS

Month: May 2023

In-store advertising and the customer journey

In-store advertising and the customer journey

In-store advertising is an effective marketing strategy that has been used by retailers for many years. It involves the use of advertising materials such as posters, signage, digital displays, and other forms of visual media to promote products...

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Improving sales by enhancing the shopper experience

Improving sales by enhancing the shopper experience

In-store advertising has long been recognized as a powerful tool for retailers to influence the shopping behaviour of customers. However, with the rise of online shopping, some people may question whether in-store advertising is still relevant....

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