In today's crowded marketplace, retailers and FMCG brands must constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. Smart Media's...
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend – this situation is likely to persist into 2023. With the economy and rising inflation on top of...
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or...
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind...
In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this...
Marketing has become quite a complicated subject over time. From important data such as cost-per-click, cost-per-lead, conversion rates, A/B testing, and everything in between, marketing has become a science forever being perfected. What...