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Achieve the Perfect Retail Marketing Mix

Achieve the Perfect Retail Marketing Mix

In the bustling world of retail, where every shopper's whim can sway the market, creating the perfect marketing mix is your secret sauce for success. Among the timeless and effective models, the 4Ps framework continues to take the spotlight,...

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Enriched Staff = Enriched In-store Experience

Enriched Staff = Enriched In-store Experience

There’s no denying that the retail landscape is undergoing an intense transformation due to technological advancements, shifting customer behaviours, and a generally evolving market. Despite this temperamental retail environment, one thing...

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