SMART THINKING
Smart Staff: customised, gamified e-learning for staff
According to the Mobile Learning Global Market Report 2022, the mobile learning market globally is expected to reach $155.81 billion in 2026 at a CAGR – Compound Growth Rate – of 30.12%. Smart Media, in-store media specialists, partnered with...
Reach more consumers through highly impactful large format digital windows
The customer’s digital in-store experience is arguably the most impactful way to amplify your brand story, grab attention and position a product. Smart Media has recently extended its digital footprint by around 40 percent with more Smart Digital...
Easing the buying decision of the customer
While the South African population is much more comfortable shopping in-store, retailers and brands still have a way to go in making up for the losses experienced as a result of the Covid-19 pandemic. The uncertainty around what the future holds...
Dis-Chem’s nursing practitioners now also training on the go
Smart Staff has expanded training through its app to retail clinic nursing practitioners starting November 2020. Training in the clinic space will be focused on the patients the clinic nursing practitioners interact with. Many patients visit...
Smart Staff revolutionises staff training
The Medicare Health group of pharmacies are now training their staff using the Smart Staff app, a digital staff training mobile application that is fully customisable to an array of environments. Regan du Preez, head of business development for...
Smart Media Doubles the Power of in-store Digital Media
In-store advertising specialists Smart Media are proud to announce another in-store digital innovation the double-sided digital hanging boards. These digital boards are perfect for grabbing the attention of today’s busy customers. This new...
Smart Staff training app hits 100% Dis-Chem Pharmacy engagement
Smart Staff is the brainchild of in-store advertising innovator Smart Media’s partnership with e-learning provider Cnnect™, created to train and upskill Dis-Chem pharmacy staff on the move. After a successful launch in April 2020, Smart Staff’s...
Attention Economics: A Guide to Retail Marketing
With the rise in digital marketing, more companies are chasing to put out mass content that appeals to multiple demographics at one time. What this does is destroy the attention of consumers when the goal should be to retain and preserve it....
Iliadin Goes OTC with Exclusive Smart Offering
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
Establishing a platform for in-store digital growth
2018 In-StoreDespite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers...
The changing face of in-store marketing
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...
Transforming difficult health conversations into campaign wins
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail...