In the bustling world of retail, where every shopper’s whim can sway the market, creating the perfect marketing mix is your secret sauce for success. Among the timeless and effective models, the 4Ps framework continues to take the spotlight, encompassing Product, Price, Place, and Promotion.
There’s no denying that the retail landscape is undergoing an intense transformation due to technological advancements, shifting customer behaviours, and a generally evolving market. Despite this temperamental retail environment, one thing remains the same: exceptional customer service is the foundation of success.
Capturing the attention of shoppers in-store has become increasingly important for Fast Moving Consumer Goods (FMCG) brands and retailers, especially in today's fast-paced world. To achieve this goal, Double Sided Digital Banners have emerged as...
Enhance Your In-Store Advertising with Smart Digital WindowsIn the fast world of retail, making a strong first impression is crucial. A visually appealing and well crafted window display can make all the difference in the customer’s journey,...
What are Smart Digital Windows? Smart Digital Windows are an innovative in-store media solution offered by Smart Media. These large video screens are strategically placed in the windows of retail stores, serving as captivating media for FMCG...
Attracting buyers and driving sales are crucial objectives for FMCG brands looking to make their mark in the retail environment. Fortunately, Smart Media has emerged as a transformative force in the industry. With patented solutions, the in-store...
In the fast-paced world of retail, capturing customers' attention and influencing their purchasing decisions can be hugely challenging for brands. However, if we pause to consider the host of creative opportunities that arise from vying for the...
Point of Purchase (POP) advertising is a powerful marketing tool that can significantly impact the success of any business. POP advertising refers to the marketing efforts that take place at the point where a customer is making a purchase, such...
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend – this situation is likely to persist into 2023. With the economy and rising inflation on top of...
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...