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Marketing

Achieve the Perfect Retail Marketing Mix

Achieve the Perfect Retail Marketing Mix

In the bustling world of retail, where every shopper's whim can sway the market, creating the perfect marketing mix is your secret sauce for success. Among the timeless and effective models, the 4Ps framework continues to take the spotlight,...

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Enriched Staff = Enriched In-store Experience

Enriched Staff = Enriched In-store Experience

There’s no denying that the retail landscape is undergoing an intense transformation due to technological advancements, shifting customer behaviours, and a generally evolving market. Despite this temperamental retail environment, one thing...

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Taking Consideration to Conversion In Store

Taking Consideration to Conversion In Store

We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and...

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Iliadin Goes OTC with Exclusive Smart Offering

Iliadin Goes OTC with Exclusive Smart Offering

In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign. This...

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The changing face of in-store marketing

The changing face of in-store marketing

By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart MediaDespite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report...

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